​The Catalyst

The Catalyst. The Voice of Disruption. The Architect of Change.

I’m Dr. Joseph Keeton—strategist, author, investor, and unapologetic catalyst for transformation. I don’t believe in playing small, fitting in, or waiting for permission. I believe in shaking systems, building legacy, and helping people become who they were always meant to be.

Through my brand, The Catalyst, I coach leaders, guide organizations, and author books that punch through mediocrity and provoke evolution—internally and industry-wide. My work spans the boardroom to the battlefield of self-sabotage, helping high-impact individuals confront limitations, rewrite their narratives, and disrupt everything that no longer serves them.

But my reach doesn’t stop at ideas. Through Catalyst Asset Management, I channel that same disruptive energy into the real estate market—acquiring, developing, and revitalizing properties that serve both people and purpose. From residential investments to strategic commercial assets, we don’t just buy land—we build futures.

Whether I'm writing bestselling books like Saboteur, Villain, and Disruptor, mentoring game-changers, or flipping the script on generational wealth through real estate, my mission is constant: to challenge, to change, and to catalyze.

If you’re ready to stop circling potential and start walking in purpose—welcome. You’ve found your catalyst.

Let’s disrupt the norm. And then build something better.